Build The Future – Lego sculptures by Ogilvy Bangkok

Few toys are more synonymous with childhood than Legos, the interlocking bricks that so many have come to love. The ad agency Ogilvy Bangkok used the toy to pull at the heartstrings of festival-goers at this year’s festival with the campaign “build the future.”

lego- “Lego’s ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future. The brand believes that play is a key element in children’s growth and development,” Ogilvy Thailand Vice Chairman Nopadol Srikieatikajohn said in an interview with AdFreak.

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lego-lego-build-the-future-print-397226-adeevee The series of ads is simplistic, yet striking in nature. The agency called on Illusion, a company in Bangkok, to create the Lego structures using 3-D illustration. The three careers that were chosen for the campaign are fields the agency believes children are interested in.

Capture For the sciences, Ogilvy chose an astronaut, for the arts, they chose a rock star, and social services, a firefighter. For each ad, the agency also made sure the lighting was closest to the atmosphere of each job. Space-like lighting, concert lighting, and fire-like lighting were chosen for each of the careers respectively. It is safe to say that the ads were a hit with festival goers, as they snapped pictures of them and shared the campaign via social media. Because of the campaign’s success, and the fact that it won three silver Lion awards, the agency plans on building the structures depicted in the ads in real life.

Muista Active Chair: Freedom To Rock and Fidget At Work

Sitting is an inevitable part of any traditional office job. Although this may be the case, a multitude of studies show that prolonged inactivity is horrendous for our health. A Mayo Clinic article even suggests that prolonged sitting can increase the risk of heart disease. In recent years, standing desks have become popular – but if you are not ready to take that step, an innovative design from Aurimas Lazinskas and his team may be the right move, quite literally, for you.64d58d95aeebef20483b7b42637e9ca5_original Enter the Muista active chair, which gives you the ability to rock back and forth and fidget at work. The chair, which has currently raised over $8,000 on Kickstarter, boasts a number of health benefits for the user. Its Kickstarter page states that because the chair is on a continuous pivot, it better circulates your internal body fluids, promotes a better posture, and can even lead to a better mood and a sense of relieved stress.

muista-1-600x460 The chair is available in two sizes, Muista Fit and Muista Big. It has a handsome wood finish, and a variety of colored cushions to choose from. The cushions themselves are filled with buckwheat hulls, a material that provides ventilation and zero carbon footprint. The material gives your backside a balance between comfort and exercise – allowing you to work muscles you normally wouldn’t in a traditional desk chair. Is the Muista active chair the solution we need to save our generation from the dangers of prolonged sitting?

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Ian Schrager’s chic, budget PUBLIC hotel opens in NYC

The Lower East Side of New York City is not necessarily known for budget hotels. But on June 7, hotelier Ian Schrager (founder of popular 1970’s nightclub Studio 54) opened PUBLIC on 215 Chrystie Street in the Bowery district.

public hotel “I truly believe that everyone deserves a one-of-a-kind experience that lifts their spirits and makes their heart beat faster, one that elicits an emotional response…and to deliver this at a reasonable price point is even more on the mark for today’s savvy and sophisticated traveler,” Schrager said.

215chrystie-public-capped With a starting price of $200 per night, the 367 room hotel is relatively competitive for its Lower East Side location. Although the price point is rather low, the hotel spares no expense. Rooms are outfitted with Apple TVs, an online food ordering system, and USB ports fit for the most tech-savvy traveler.

e3ec12b5_z The design of the hotel is cozy, chic, and radical – Schrager said his hotel will not have the usual Brooklyn look, and will not feature the designs commonly found in other NYC hotels. One aspect of Public that differs from other Manhattan hotels is its two green spaces, which offer guests of the hotel with a little taste of green in an otherwise concrete jungle.

Throughout the hotel, there is not one style; there is a rather eclectic mixture of furniture and furnishings that cannot be classified into a single design oeuvre. Similar to Schrager’s other properties, there will be an emphasis on fun. Schrager also said Public will have an emphasis on public arts, hosting film screenings, theater productions, musical performances, exhibitions, and even talks.xISC_Public_09_RGB_V1-crop.jpg.pagespeed.ic.hZ7JI2YQcK In addition to a stunning, eclectic style, Public will also boast two restaurants headed by Michelin-starred chef Jean-Georges Vongerichten. Public Kitchen and Louis will serve diverse culinary offerings, from pastrami sandwiches to sushi (Public Kitchen,) and offer part-grocery store, part-luncheonette, and part-market for Public guests.

large_PUBLIC-Hotels-NYC-DBG-02 One thing is for sure – the buzz surrounding Public has continued to grow, and the hotel is ready to go, well, public.

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