An unsettling infinity: GIF art by Hayden Zezula

Digital art based on the loop principle has been part of the world of art for a long time. GIF-art, VINE and COUB videos became a prominent art tools, especially for the younger generation of artist, especially for millennials. 1443646039tumblr_nv9d1duIUh1qg4441o1_500Recent studies have shown that people who live in the modern post-informational era have an attention span of approximately 8 seconds. Everyday our minds are overwhelmed with tons of visual information, so naturally we have to decide what, and how long, do we pay attention to stuff. In this sense, short looped videos are a blessing for artists. The infinite loop creates an illusion of another dimension, with no time at all; while the restrictions of the format boost creativity and give a wide space for experiments. Though human consciousness cannot yet grasp the eternity, we can produce our own, small endless realities and observe them within one click. tumblr_nr2l92cSpi1rb40pco1_12801

Hayden Zezula is a perfect example of the aforementioned principles executed with a great talent. This self-taught digital artist is combining unsettling, surreal images with a catchy format. “The focus is to blend eerie images with visually pleasing loops to keep people interested and uncomfortable at the same time,” said Zezula, who often works under a pseudonym of Zolloc. The modern eye is quite satiated and sophisticated, so there are truly not many things that can astonish audience nowadays. However, the human body, its transformations and modifications, still mesmerize and scare the viewer. In the world full of ephemeral matter, we are conscious and worried of our own physicality, and thus – of death. Hayden Zezula successfully exploited this aspect of the contemporary world and has created a series “Oswra” depicting monstrously-looking babies and their body parts moving constantly in the disturbing swirl. tumblr_nb55x4jPJR1tkwgtqo1_500The Austin-based artist touches upon the delicate for many topic and creates half-creatures/half-ornaments that can be watched forever. These porcelain-like babies are impossible to look away from, they seem to come straight from our nightmares or some weird art-house slasher films (which are basically the same thing). tumblr_naxdkuTtMZ1tkwgtqo1_500His other works are also experimenting with physicality and variety of the futuristic patterns and structures. Being a guilty eye-candy, the seamless loop is responsible for the alluring effect of Zolloc’s works. He explores different visual schemes and aesthetics, ranging from the minimalistic, polarized coloring and textures to the darker, almost occult motives.

tumblr_nrl3w8PaLD1qg4441o1_1280 This format also helps in experimenting with sound and photography. His recent works and collaborations show an interest in fashion and 3-D scanning technologies.