Uselessnism of everyday conformity – industrial design of Jasper Morrison

English designer Jasper Morrison, born in London, started his carrier in 1980s, and since then he has been designing products and furniture for many famous manufacturers of furniture, lighting, electronics, shoes, wristwatches. Rowenta, Samsung, Punkt, Camper, Muji, Vitra and Tate Modern are just some of his clients. In 2001 he has become Royal designer for Industry in UK.  00_projects_architectural_tate_tate_edit

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Tate Edit, Tate Modern shop in London, 2016; Photography: Nicola Tree

  00-projects_instrastructure_vitra_bus_stop_01 Bus Stop, Vitra’s Weil am Rhein site, 2006; Produced by Vitra, Switzerland; Photo: Jasper Morrison Studio

 00-projects_infrastructure_fsb_1144_handle_01 1144 Handle, 1990; Produced by FSB, Germany; Photo: Tim Rautert

It shouldn’t surprise us that Morrison’s design philosophy incorporating idea of Bauhaus movement. While he was attending postgraduate studies at Royal College of Art in London, he spent a year at Berlin’s Collage of Art. The main principles of Bauhaus school of design are to keep the creativity in the manufacturing process and to maintain the functionality of the object.00-projects-seating-maruni-t1-chair T1, 2016; Produced by Maruni, Japan; Photo: Maruni

00-projects_chairs_cappellini_thinking_mans_chair_01 Thinking Man’s Chair, 1986; Produced by Cappellini, Italy; Photo: James Mortimer

Inspired by the simplicity of hand-blown wine glasses from junk shops, Jasper Morrison defined what design should be – “Super Normal” or the “artificial replacement for normal”. By this he meant that there is no need for attention attracting designs by vibrant colors, shapes or superfluous details.00-projects_tables_vitra_rise_table_01 Rise, 2014; Produced by Vitra, Switzerland; Photo: Miro Zagnoli

00-projects_accessories_punkt_dp01_01 DP-01 Dect Phone,2010; Produced by Punkt, Switzerland; Photography: Jasper Morrison Studio

Precisely observing the object Morrison develops its form subordinated to the functionality. Main aim of his designed objects is to make pleasant atmosphere of everyday modern life. His rounded and smooth forms mostly made in wood, glass, stone and stainless steel are appealing to a viewer. To ignorance of fundamental goal of designing an object to be useful he gave a therm “Uselessnism”.

00-projects_kitchenware_rowenta_brunch_set_02 Brunch Set, 2004; Produced by Rowenta, Germany; Photo: Christoph Kicherer

 Since 2015, his first retrospective exhibition “Jasper Morrison. Thingness” of his 35 years lasting carrier has been shown at Grand-Hornu in Belgium, Museum für Gestaltung in Zurich and Tate Modern in London, and currently is on view at the Bauhaus Archive in Berlin.  00-exhibitions_2010_2019_grand_hornu_thingness_2015_07

exhibitions_2010_2019_grand_hornu_thingness_2015_05 Photo: Tim Van De Velde

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