WOOD IN PROCESS focuses on everything but the end product

“Wood in process” is a design experiment of a Dutch collective of designers called Envisions. They find ways to transform materials and  offer new design solutions. The motto of the group is that experimentation leads to innovation. Their research was presented last year at Milan’s week of design which focused on presenting design discoveries rather than on finished designs. It has been realized thanks to the cooperation with the Spanish firm, Finsa which produces wood-replacement materials, medium density fibreboard (MDF) and chipboards.5980776e80bcd-minThe collective, composed of design students from the Design Academy in Eindhoven, note: “Although it functions only as a rich conceptual field, the preliminary stage of production of products has unlimited possibilities and deserves all the attention”. The collective examines the possibilities of the artistic product, which is underestimated and rarely explored in the industry. 59807763cbb99-min

Each of the 12 members of the collective was invited to visit Finsa’s factories to find potential new uses for their various materials, as well as materials produced during production. Presented materials were photographed and used by Walt Disney for making animation.598077733fbd8-minThe main idea of the Envisions group is that team work is ahead of the individual. They want to expand and create better communication between designers, clients and manufacturers; which they do with their presentations and exhibitions.   5980776407499-min

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